Can You Handle the Truth?

Public Relations are an art of offering people reasons by which they would be able to convince themselves. Google is not a search engine. It is a reputation management system. Your company brand is not what you say it is, but what Google says it is. By enhancing transparency and truth well presented, you can manage your image as never before. You only need to create something good enough; we will sow fields and let a hundred flowers blossom.

Anatomy of Virus

Key influencers or word of mouth? Leave that to us. When it comes to getting a message out in short time alloted, with minimal budgets and maximum effect, nothing on earth beats a virus. A virus does not even have to mate -- it just replicates again and again with geometrically increasing power, doubling with each iteration. In a few short generations, a virus population can explode the message to thousands, even millions of people. Just do it.

Stop trying to hit me and hit me!

Word of mouth is now an online public conversation carried in blog and forum comments, MySpace and Facebook friends, Amazon and Netflix people reviews, Yahoo! and Last.fm music ratings, BoingBoing and Techcrunch. Real-time mashup of the wisdom of the crowd. For the first time in history we are able to measure the consuption patterns, inclinations and tastes of your entire market in real time, and just as quickly adjust the niche to reflect your customers.

Do You Prefer Cocaine?

Viral (word-of-mouth, buzz) is the opposite of brutal force. The more force you use, the less viral it becomes. Rainfall Daffinson does not pretend to be serious traditional PR agency. Not at all! Moreover, they hire us to do the job. We are the children of Internet; grown on IRC and Apple product placement movies. We were early junkies of Usenet groups, Hotmail, ICQ and Napster. Should we tell you the secret who invented the Matrix of Web 2.0 communication?