Invent
Working closely with McCann Ericson PR and Omnicom, Marko Bijelic (founder of Rainfall Daffinson) have helped Coca-Cola successfully launch teen social network Coca-Cola.co.yu and online loyalty program mojenagrade.co.yu in Serbia. Working with world’s brand No.1 was a great challenge.
Reinvent
According to Alexa Coca Cola’s My Coke Rewards (mojenagrade.co.yu), loyalty program is the fastest growing site in Serbia in 2007. As opposed to having a classic advertising campaign, Marko primarily focused on Online PR techniques. Launch of Coca Cola portal was a huge milestone for Internet in Serbia.
Repeat
Marko created a setting that allowed everything to unravel by itself. Customers were informed due to our large contact list, our reputation and the fact that people know and trust us. The interest was aroused. The atmosphere created was characterized by exclusivity for those that would take part in the project. Sometimes the easiest things and the best actions are actually carried out very in the simplest possible manner.
Resulting
“I would like to particularly thank Marko Bijelic (founder of Rainfall Daffinson) on behalf of Coca Cola. With his great suggestions in the course of beta phase he help us a lot to successfully launch.”
— Svetlana Milivojević-Panev, Coca Cola brand manager
About
The Coca-Cola Company’s mission is to refresh the world in the body, mind and spirit. It aims to inspire moments of optimism trough brands and actions; to create value and make a difference everywhere they engage in business.